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After Khadi Lounge In Mumbai, KVIC Ties Up With Raymond To Launch Designer Range

• By  Textile Excellence
• January 27, 2017

The Khadi and Village Industries Commission (KVIC) plans to open modern high end khadi outlets in the country to promote khadi among the masses, it has been announced. Each such 'Khadi Lounge' will stock premium collection varieties of elegant, stylish khadi silk and newly designed readymade garments for men and women. The designer wear includes high fashion garments including ready to wear designed by Ritu Beri.

One such store has opened in Mumbai which promotes khadi as a niche among fashion conscious youth with modern hand spun fabrics and garments. More such stores will be opened at Delhi, Jaipur as well as Lucknow and KVIC will also renovate its 178 outlets. KVIC has also tied up with Raymond to launch a designer range of khadi trousers, jackets and ethnic wear. Raymond will source khadi from KVIC-approved weavers and produce designer clothes. It will begin selling khadi garments from 100 stores by February, including its overseas stores, beginning with woolen khadi, followed by silk, cotton and poly khadi.

Raymond expects about 10 per cent of its apparel business to come from khadi in the next two years after launch. Through such corporate tie-ups, KVIC expects khadi sales to rise from Rs 1,065 crores annually to Rs 5,000 crore in three years.   

Textile Excellence