Texaura Launches B2C Global Brand For 100% Organic Cotton Linen Bedding Range

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Texaura Launches B2C Global Brand For 100% Organic Cotton Linen Bedding Range

Texaura, a GOTS certified purely organic bedding company, whose products are luxurious and sustainable, uses technology to reach out to the global consumers in 200 countries including India. It will be the first organic textile brand from India targeting the global consumers with a B2C model.

With an estimated market size of $ 15.76 billion in 2015 which is steadfastly growing at 16% per annum, the organic textile market is poised for growth predominantly in regions like USA, Europe and Oceania. The people behind Texaura have been relentlessly working on promoting the organic cotton from India as it is the only country producing 66.6% of the total cotton grown in the world.

As a part of the Make in India campaign, Texaura is working towards giving a facelift to organic lifestyle with its bedding range, globally. Its exquisite bedding range is symbolic of grace and harmony with nature which excludes the use of any chemicals, toxic dyes in the manufacture of its product line. The bedding range uses percale weave of 250 thread counts and the color is thoughtfully kept white which brings forth the minimalistic aesthetics of bedding while giving you the true essence of luxury bedding. It makes use of eco-friendly packaging material for its products which are then safely shipped to its customers.

Texaura is promoted by Manuj Terapanthi, who has an experience spanning over a decade in the organics industry. He realized that India being the largest producer of organic cotton the world over still did not have a dedicated organic brand serving globally. The ones that existed were mainly in B2B trade. This is where he saw a vast potential that could be tapped, paving a way for a globally recognized brand. Texaura, is the first Indian organic cotton bedding brand with a global reach which understands the global market dynamics and seamlessly blends in the Indian grassroots sensibilities. Manuj states, “Consumers are increasingly choosing organic products in pursuit of a healthy lifestyle. They are willing to pay more for products with quality assurance standards supporting the environment and social welfare. Texaura is here to give a face to organic textiles from India.”

“The modest beginning of Texaura took shape after seeing the miserable plight of the farmers in India who are constantly under debt. An intervention in the form of Texaura shall help the farmers in future rise above this vicious circle of constant debt by removing the middlemen from the supply chain and also making their social uplift a priority. Texaura has been a game changer enterprise not only for the farmers and weavers but also for the environment as it has been actively promoting organic cotton farming which conserves resources and markets the produce under the brand name,” concluded Manuj.