International Fashion Brands Scout For Local Retail Partners To Enter Indian Market

International Fashion Brands Scout For Local Retail Partners To Enter Indian Market

International fashion brands have begun looking for local retail partners to begin operations in the Indian market.

Turkey’s leading fashion brand Kigili has hired JLL India to scout for a local partner, according to industry sources. Sources at JLL have admitted receiving a request to find suitable retail partners for Kigili and the firm is in the initial stages of the search.

According to a top executive of a mall in Delhi, Koton, the Turkish rival of Kigili, has also been exploring the Indian market for some time.

Meanwhile, it is learnt that Poland’s Cool Club to Russia’s leading kidswear label Acoola are also talking to mall owners in India to open outlets.

Recently, Japan’s fast fashion brand Miniso made its India debut at Ambience Mall in Vasant Kunj, Delhi. Many other Japanese brands, including their top fashion retailer Uniqlo, are preparing to enter India, various people familiar with the developments said.

Similarly, a host of other Japanese brands including Mark Styler which owns fashion and lifestyle brands such as Mercuryduo, Dazzlin and Emoda, are scouting for local partners, according to industry sources.

Incidentally, India’s rapidly growing fashion market has so far been dominated by European and US brands, even as the above developments seem to be a new trend.