H&M All Set To Launch Spring Collection In Form of “Denim For All” Initiative

H&M All Set To Launch Spring Collection In Form of “Denim For All” Initiative

H&M has begun its latest initiative titled Denim for All that is set to dominate the spring season. This apparel line launched by H&M will promote global denim diversity.

The company announced its initiative recently. The range includes features like colored jeans, fresh silhouettes, and versatile pieces for individual styling. The motely denim collection will be available in H&M stores globally and can be accessed from hm.com this very month as a prelude to spring season.

The collection entails items that cost USD 24.92 to USD 78.40. The denim wear will feature clothing items like jeans, jackets, dresses and other core garments made with the staple material.

The denim for all initiative is complemented by international campaign that receives impetus from Adonis Bosso, Anais Gallagher and Suki Waterhouse. This well-orchestrated move will help consumers to use denim wear according to their unique wardrobe preferences.

In a media statement, Pernilla Wohlfahrt, H&M’s head of design, stated, “At H&M, we believe denim is for everybody. This spring is all about wearing denim your own way, with fresh cuts and colors for all. And we’re in love with double denim.”

The denim collection also envisages features for womenswewar that will be ideal for spring weather. Women’s outwear that include blush pink and yellow jean jackets in conjunction with various denim pants that include boyfriend jeans and skinny jeans are ready on the shelf. Each collection garment showcase core denim details like fades, tears and signature stitching. The collection also permits for personalization of look by consumers, by making available detailed features like embroidery, patches and pearls.

The best of the features are also highlighted in menswear and kids wear section of the collection. The denim for men’s wear includes features like distressed denim jackets and jeans. For teenage girls, there is a vintage turn offered by the collection which includes slip dresses and patchwork denim jackets. The school and play wear of kids is also adequately addressed in the collection by providing faded styles.

“Denim is like a blank canvas on which we can express ourselves every single day. It’s like the wardrobe of my life and there are so many different ways to wear denim. It gives you fresh ideas for expressing your personal style,” said Waterhouse in a media statement.