Germany’s Tom Tailor Plans 50 Plus Retail Outlets In India

Germany’s Tom Tailor Plans 50 Plus Retail Outlets In India

The Indian markets are yet again seeing a boom with a long term plan by German fashion leader Tom Tailor all set to take off. The retail giant will be inaugurating 55 stores in India in the next three years. They will be giving a run for their money to Tommy Hilifinger, Jack & Jones, and Vero Moda among a host of others.

The company has launched retail stores in Delhi NCR, Bangalore and Pune so far. Number four, they have plans for four more stores within the next month-end at three of the major metro venues. Within the duration of five years, the company plans a corpus yield of INR 500 crores. In addition, another INR 80 crore is on the pipeline for investment in 50 exclusive stores spanning a three year period besides 300 shop-in-shop (SIS) stores.

Devender Gupta, Founder of Increpta Lifestyle Pvt Ltd informed the media, "We have identified most of the locations and will be opening about 55 exclusive Tom Tailor stores in three years. In terms of SIS, we will be present in 200 large format stores by the end of next financial year."

The exclusive branding rights owners have core markets in Germany, Austria, Switzerland, Benelux, and France.

According to Gupta, “Five years from now, the company would be able to earn revenues to the tune of INR 450-500 crore in terms of the sales at the consumer level, on an investment of INR 80 crore in both exclusive and SIS stores.”

Increpta has plans for outlets in major malls, and high-end locations. They aim to compete with rival fashion brands besides tapping the e-commerce route to enhance sales prospects.

Gupta further observed in a remark to the media, "Indian market has appetite for more brands and the consumers here are always ready to experiment. We are not in a market which is saturated."

The German brand Tom Tailor has presence in 35 countries with an aggregate of 1400 stores.