French Clothing Brand Bats For Wildlife

By Textile Excellence
July 03, 2018

Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.

In collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals is on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.

By purchasing the shirts, people are participating in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.