Seismic, an apparel company creating clothes that improve quality of life through quality of motion, unveiled its Spring 2019 Collection on stage at TechCrunch Disrupt, which is the world's largest technology startup conference. Seismic's Powered Clothing™ fuses discreet robotics with textiles to create products that look and feel like apparel, but function more like an extension of the human body - an extra set of muscles people can put on every day.
Seismic suits support the body's core by providing up to 30 watts of power to each hip and the lower back to support sitting, standing, lifting, carrying, & a range of other activities. Seismic's robotic "muscles" contract and relax, just as the body's muscles do. The suit's interior pockets hold the removable hardware and rechargeable lithium-ion batteries.
Fresh off the acquisition of Lumo Bodytech's intellectual property, CEO and Co-founder Rich Mahoney showcased the Seismic Spring '19 Collection by introducing models wearing bespoke Seismic suits in a refined palette with bright accents. The demonstration highlighted how Seismic suits support the body's core by providing up to 30 watts of power to each hip and the lower back to support sitting, standing, lifting, carrying, and a range of other activities.
Seismic will enter the consumer market with a limited release in 2019. The company plans to focus on the activewear market, which rang up US$ 97 billion in US sales in 2015 according to Morgan Stanley. "If you wear clothes, you are a potential customer of Seismic," Mahoney said. "We see a future where simply getting dressed in the morning can dramatically improve people's lifestyles and expand what they are capable of accomplishing. Today we unveiled a product prototype, and our technology will continue to become lighter and smaller and more powerful, with the suit's intelligence uniquely optimising the wearer's experience, learning & adapting with every use."
Seismic's Powered Clothing consists of three distinct layers: base layer, strength layer, and intelligent layer:
"Creating impactful robotic products is my passion," Mahoney said. "The impetus for starting Seismic was when I realised a very simple truism: no one wears robotics, everyone wears clothing. That is why we are an apparel company first and foremost. The more we fit into people's lifestyles, the more they will use the technology.
"I'm happy to report that our beta users love the suit and show us new use cases all the time. They are playing tennis while wearing it, going hiking, even wearing it to concerts where they'll be seated for long periods of time. This is clothing that should exist, and now it does."
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