According to a report by Allied Market Research, the global digital textile printing machine market was valued at US$ 175.4 million in 2017, and is expected to reach US$ 392.3 million by 2025, growing at a CAGR of 10.4% during the forecast period. The direct-to-fabric segment accounts for more than half of the market share and is expected to witness significant growth during the forecast period. Factors such as increase in awareness about fashionable clothing, rise in per capita income, and surge in demand for short run products propel the global digital textile printing machine market. Moreover, the ecological nature of digital textile printing boosts the global digital textile printing machine market growth. In addition, stringent government regulations for reducing pollutants and increased standard of living of people supplement the expansion of the digital textile printing machine market. However, the unfavorable effects associated with the machines are a major challenge faced by the players operating in the industry. Growth in demand for innovative and creative design options and increase in inclination toward newer and fresher colour options offer promising opportunities for players in the global digital textile printing machine industry. Moreover, increase in demand for high speed productivity of products is expected to provide lucrative business opportunity to the players in the global digital textile printing machine market. The direct-to-fabric segment is projected to dominate the global market owing to its widespread usage, high speed, and high colour gamut. Based on application, the market is categorised into clothing and apparel, home furnishing, advertisement, and others. The clothing and apparel segment accounts for the maximum global digital textile printing machine market share owing to its maximum usage and wide variety. Key players such as Dover Corporation (MS Printing Solutions Srl), Durst Group, Electronics for Imaging (EFI), Inc., Konica Minolta, Kornit Digital, Mimaki, ROQ International, Sawgrass Technologies, Inc., Seiko Epson Corporation, SPG Prints B.V., The M&R Company, and others hold major percentage of the global digital textile printing machine market share. Sustainable and eco-friendly printing methods Analogue textile printers have high carbon footprints, which is majorly responsible for the degradation of environment. In addition, printing of textiles require washing, steaming, or pre-treatments, which pollutes the water bodies. However, the problems related to environment and water pollution got resolved with the advent of digital textile printers. Digital textile printers use less physical inventory and are ecological in nature. Moreover, they consume less energy and prevent fabric wastage. In addition, the pigmented inks used for printing are biodegradable and nontoxic. Thus, diverse benefits provided by digital textile printing machines fuel their adoption, thereby driving the global digital textile printing machine market growth. High speed of producing products using printer Digital textile printing machines require less time for producing products and are easy to operate. They provide the output result instantly. High pressure on e-commerce industries to deliver products in less time has led to the use of digital printing method on a large scale. Owing to high speed and less time required to print, manufacturers now-a-days are mostly relying on digital textile printing machines to cope with high demand of apparels and home furnishing products, thus offering a potential growth opportunity for the global digital textile printing machine market.
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