Understanding The Indian Consumer

Understanding The Indian Consumer

By Textile Excellence
June 22, 2020

ReJig Micro Market Analysis has tried to put in perspective the young Indian middle class consumer’s retail preferences, pre-lockdown; and the sudden change in scenario today. This will give an insight to retailers and brands about what they can expect as the lockdown and Covid-19 blues wash away. Table of Contents: Page 2 – Executive Summary Page 5 – Takeaways Page 9 – The Consumer, Pre-Lockdown Page 34 – The Consumer, Post-Lockdown Page 41 – Methodology Page 42 – About REJIG