Amsler: 'Natural woven or knitted effects are key trends in apparel business'

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Amsler: 'Natural woven or knitted effects are key trends in apparel business'

Amsler Tex, the pioneer and global leader in specialty yarn production systems and solutions, works with global players to determine emerging trends in apparel to support their customers i.e. spinners. Walter Bowald of Amsler Tex speaks to Textile Excellence on emerging trends in apparel business and how the company can add value to spinners.

How is the global textile and apparel business shaping up as economic recovery is on?

Increasing post-recession optimism encourages consumers to buy quality products at an affordable price. This is the trend what we have anticipated and are witnessing now. There is clear trend of consumer's preferences towards branded apparel.

What are the emerging trends in fashion apparel and how is Amsler adding value?

Less bulk-production and increased importance of value-added products are emerging trends in fashion. End consumers are today looking for variations in color, comfort and natural woven or knitted effects.

At Amsler, we guide the spinners in the value added segments by:

1. Providing new ideas on special yarns thereby enhancing customer's revenues.

2. Assist spinners to increase customer base and to acquire new customers by creative products and diversification.

Amsler works with brands and retailers to discover what might be popular product trends for upcoming seasons. Such important and reliable information is provided to spinners to plan and discuss the same with the existing and potential customers.

How is the business scenario for Amsler's systems for specialty yarns in key markets?

Amsler's Value-Added Product Strategy has helped spinners to achieve superior product parity and build relationship based on mutual trust and value that rise above the traditional confines of both product and price. We share a common vision: to engage in innovative strategies to enhance respective long-term profitability in a spirit which we call 'mutual self-interest'. Thus, Amsler has been a market leader in the spectrum that we operate in and we have an ever-growing number of satisfied customers supporting our endeavour in the business. Our Value-Added Strategies connect the two companies at the organizational level, not the product level.

Innovation is a key to success and business sustainability. What can one expect from Amsler?

It is only a matter of time before more customers acknowledge the fact that they cannot compete only on price based product strategy and must forge true value adding relationships with selected group of customers. This is especially true in the challenging and uncertain business environment. The market for niche products is rapidly growing, and this will actually be the dominating trend in the near future.Value added product marketing provides opportunities - however, it requires special expertise. Experience, creativity and Swiss quality make Amsler Tex the longstanding leader in the value added yarn segment that can assist spinners in their product diversification and value addition strategies.