If there ever was a picture that spoke of the status and the opportunity that uniforms offer India it is this. On one hand we see an ultra-modern technologically advanced Made in India missile showcasing that India is on par with the best in the world, and on the other hand is an image of abysmal usage /non-usage of uniforms /PPE. This is but just one example. We must observe around us, and we will see so many opportunities for better uniform usage - to create a corporate image, or to offer protection to workers. Or both. It is not about money - as companies and individuals can easily afford a good set of uniforms - it is about attitude. A change in attitude towards uniforms and uniform wearers can become a huge catalyst for India and its image in the world. China has become the world's largest uniform usage market - reported to be worth US$ 25 billion. The standards that China follows are very strict, uniform usage is wide and as it has three seasons - the per capita usage of uniforms is equally high. European and American uniform companies would be upset with themselves for ignoring this opportunity, which Japanese companies took full advantage of; this can be seen in the design and standards that are followed in China for uniforms. Making our workers smart - would have a ripple effect all around:
(Mukesh Vijaywargi is Area Director, New Markets, Klopman International)
Disclaimer: The views expressed here are solely those of the author and do not necessarily represent or reflect the views of Klopman International SRL
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