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Denim Deal Launches Groundbreaking Circular Denim Collections at Kingpins Amsterdam

• By  Textile Excellence
• October 18, 2025

The Denim Deal, a leading global initiative driving post-consumer recycled (POCR) cotton adoption, has unveiled its first-ever denim collections at Kingpins Amsterdam, marking a major leap toward scalable circular fashion. The debut includes three collaborative collections that demonstrate denim’s readiness for circularity at scale, integrating design, technology, and sustainability.

The EMEA Hub Collection, developed with Dorlet, Sharabati, Kipas, Ereks Blue Matters, and PDNA, features 19 garments showcasing advanced traceability and design innovation. Each piece includes removable branded buttons from Dorlet, sustainable manufacturing from Ereks, and PDNA’s Digital Product Passport (DPP), which connects supply chain data to each garment.

The India Hub has also introduced two exclusive collections, produced by Raymond UCO and Bhaskar Denim, under the leadership of Enviu and GATS. These lines incorporate Green Story’s DPP and Product Environmental Footprint tools, post-consumer recycled cotton, and Jeanologia’s green finishing technologies.

According to the Denim Deal, these collections go beyond prototypes, offering a replicable model that blends POCR cotton, digital transparency, and measurable impact. The initiative targets one billion pairs of jeans made with at least 20% POCR cotton by 2030, advancing global sustainability benchmarks. The Denim Deal invites brands worldwide to collaborate in building a circular, transparent, and future-ready denim industry.

The Denim Deal, a leading global initiative driving post-consumer recycled (POCR) cotton adoption, has unveiled its first-ever denim collections at Kingpins Amsterdam, marking a major leap toward scalable circular fashion. The debut includes three collaborative collections that demonstrate denim’s readiness for circularity at scale, integrating design, technology, and sustainability.