Recent Goods and Services Tax (GST) relief has fuelled a robust surge in consumer spending this Diwali, lighting up the retail sector from apparel to home goods. The rationalization of tax rates provided a much-needed boost to household budgets, enabling middle class shoppers to increase discretionary purchases despite prevailing inflation.
The textile and lifestyle industries have emerged as
significant gainers. Major apparel player Raymonds witnessed a strong demand
revival for its mid segment products after a relatively slow September. Ethnic
wear brand Biba posted double digit growth compared to the previous year. The
jewellery sector also glittered, with Limelight Lab Grown Diamonds reporting
one of its most successful festive seasons, achieving a 40% year on year
growth.
This positive consumer sentiment resonated across the
market. Home solutions retailer Ikea recorded healthy sales for both its
premium and mass market items. The e commerce space saw record breaking
engagement. Amazon India announced its largest ever festive sale event, which
drew an astounding 276 crore customer visits. This powerful market response
arrived when October's retail inflation was recorded at 6.2%. The timely tax
reductions have evidently played a crucial role in stimulating economic activity
and driving festive sales.
The textile and lifestyle industries have emerged as significant gainers. Major apparel player Raymonds witnessed a strong demand revival for its mid segment products after a relatively slow September. Ethnic wear brand Biba posted double digit growth compared to the previous year. The jewellery sector also glittered, with Limelight Lab Grown Diamonds reporting one of its most successful festive seasons, achieving a 40% year on year growth.
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