LIVA To Drive Global Marketing For Textile Value Chain Partners

Event & Conferences

LIVA To Drive Global Marketing For Textile Value Chain Partners

Birla Cellulose is currently spearheading a unique initiative called LIVA Accredited Partners Forum (LAPF) to scale up the textile value chain, will now kick off a joint marketing drive to increase reach of its partners at the international markets.

“We will help the LAPF partners to promote their products at the international level by enabling them to take part at different marketing forum, apart from helping them with design developments and technology,” said Manohar Samuel, President, Marketing and Business Development at Birla Cellulose.

He was talking at the LAPF conclave at Noida, organised as part of the ongoing efforts, to help the partners reach out directly to the leading women’s wear exporters and international brands.

After launching the LAPF to aggregate the top talent in the fabric industry, Birla Cellulose has roped in leading players like Shreeji, Mafatlal, Mercury, Karuna Tex, Svarn Tex, MI Industries, VSM among its 250 plus partners.

Apart from enabling the LAPF partners to join the international marketing forum, Birla Cellulose will provide them chance to promote their products through special drives like Market Week and Mill Week, being held abroad, Manohar Samuel confirmed.

The company today brought together LAPF partners and international brands at Delhi NCR, the capital for the garment industry in India. The initiative was held in collaboration with the Society of Noida Apparel Export Cluster.

Around 40 LAPF partners showcased their innovations in LIVA fabrics to 160 garment exporters, including international brands such as Marks & Spencer, Macys and GAP, apart from Shahi Export, Orient Craft, Pearl Global and Richa &Co. Top buying houses such as Triburg, Impulse, LI Fung, Asmara and domestic brands like Biba and ITC were present.

“India is the second biggest textile hub in the world with a huge potential for Man Made Cellulosic Fibre (MMCF) Clothing. The conclave in Noida provided an open platform to integrate leaders in the value chain from Spinner to Fabricator to Garmented & Brands to achieve excellence,” added Manohar Samuel.

The conclave also saw the unveiling of LIVA Spring Summer 2017 Collection with innovations like Modal Knitted slubs, Modal Denim, Lurex embellishments in LIVA blends & Modal Yoga Wear. The LIVA SS 17 would be showcasing the collection in 2 unique themes namely Tropical Trails and Leisure Luxe.

With an objective to assure quality focused offerings to the end consumer, Birla Cellulose in association with the Garment Exporters Association of Rajasthan hosted its 1st LAPF Conclave at Jaipur on 7th August 2015 which was well attended by the who’s who of the Rajasthan garment industry. Coimbatore witnessed the 2nd LAPF Conclave on 4th December 2015 where over 200 leading textile players mainly from the Southern States made their presence felt. Birla Cellulose team hopes to continue the collaboration with LAPF on innovation, product perfection and speedy service so that India becomes the most preferred textile hub for MMCF in the years to come.