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Arvind Eyes Leadership In India's Premium Home Textiles Market

• By  Textile Excellence
• July 28, 2026

Arvind Ltd is expanding its footprint in the premium home textiles segment, leveraging its decades of expertise in cotton, product innovation and brand equity to capture the rapidly evolving domestic market. Speaking to Textile Excellence during Bharat Tex 2026 at Bharat Mandapam, New Delhi, Anurag Badal, Chief Executive Officer of Arvind Ltd, said the company entered the home textiles business to bridge the gap between premium quality products and organised branding in India. While the market remains fragmented with several regional players, Arvind sees significant opportunities driven by rising disposable incomes, increasing home ownership and growing consumer preference for premium home décor products.

Badal said Arvind is focusing on the mid premium and premium segments with an extensive portfolio of cotton bed linen featuring thread counts ranging from 300 to over 1,000, alongside Jacquard, Dobby, digital print and wrinkle resistant collections. The company is also introducing innovative products such as fitted sheets, knitted sheets and specialised lifestyle collections to differentiate itself in a highly competitive market. He noted that Arvind's long-standing expertise in premium cotton apparel and its relationships with leading global fashion brands provide a strong foundation for delivering superior quality home textile products.

Although exports have already commenced, Badal emphasised that the company's immediate priority is establishing Arvind as a trusted home textiles brand in India before significantly expanding overseas. Existing relationships with leading international retailers offer substantial long term export opportunities once domestic operations achieve greater scale. He added that product innovation, design diversity, efficient inventory management and multiple stock keeping units will remain central to Arvind's growth strategy.

Reflecting on Bharat Tex 2026, Badal described the exhibition as an excellent platform for showcasing Arvind's growing presence in home textiles. The encouraging response from domestic retailers, organised retail chains and overseas buyers has reinforced the company's confidence in its long-term vision to become a leading premium home textiles brand while strengthening India's position in the global home furnishing industry.

Anurag Badal, Chief Executive Officer of Arvind Ltd. said that Arvind is focusing on the mid premium and premium segments with an extensive portfolio of cotton bed linen featuring thread counts ranging from 300 to over 1,000, alongside Jacquard, Dobby, digital print and wrinkle resistant collections. The company is also introducing innovative products such as fitted sheets, knitted sheets and specialised lifestyle collections to differentiate itself in a highly competitive market. He noted that Arvind's long-standing expertise in premium cotton apparel and its relationships with leading global fashion brands provide a strong foundation for delivering superior quality home textile products.