India Handloom Brand Goes Online

Industry news

India Handloom Brand Goes Online

The integrated website of ‘India Handloom’ Brand www.indiahandloombrand.gov.in was launched by Rashmi Verma, Secretary to Government of India, Ministry of Textiles. The website is a one-stop platform for all services to consumers, bulk buyers and handloom producers. The website will provide full details of all registered India Handloom producers which will facilitate verification of genuine India Handloom product by customers. They will be able to verify the genuineness of the brand logo through the registration number which is printed on every label on the product. The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased. It will also contain brief description of every product category and tips to identify genuine products.

Contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will able to directly access the handloom producers registered under the Brand. The web site has also a section where handloom producers can apply online for registration under the Brand and can also track status of their application. While launching the website, Secretary (Textiles) said that the government is committed to raise the market positioning of handloom products for development of handloom industry and for increasing wages of handloom weavers. She said that website will be an important platform for achieving these objectives and would be user- friendly both for consumers as well as handloom producing agencies.

‘India Handloom’ Brand was launched by the Prime Minister on August 7, 2015, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance. The main objective is to promote the production of quality products with new designs for winning the trust and confidence of customers by giving particular attention to defect free, hand woven, authentic niche products with zero defect and zero impact on environment.The registration under the brand is given after stringent testing of samples in Govt. of India laboratory. By 10thFebruary, 2016, 121 handloom producing agencies/enterprises have been given registration under the Brand in 33 product categories.Several e-commerce platforms and leading retail stores have been engaged for marketing of India Handloom branded products.