LIVA: Fashion Ideology Collaborates With Fashion Industry At AIFW

Mergers & Acquisition

LIVA: Fashion Ideology Collaborates With Fashion Industry At AIFW

Fashion, a creative self-expression, influences modern society to its core. From fashionistas to local clothing arenas, artistic creations and inspirational designs all are influenced by the Fashion trends. Fashion designers with their insatiable desire for innovations search for fabrics and fibers that can help create new fashion.

Fashion Design Council of India - FDCI provides the perfect platform for representing, nurturing, promoting and getting extraordinary fashion talents to the fore. LIVA’s participation as the official partner in the Amazon India Fashion Week (AIFW) in New Delhi was an endeavor to bridge this gap and reach to the fashion designer fraternity

Liva brings an unique opportunity to designers to explore themselves because it is really fluid. It enables them to use their creativity in whatever way they like. LIVA fabrics are ready for fashion industry with “Ready to dye/print” which has exceptional fluidity and a natural base that is driven by fashion.

Quality, innovation and service are three main mantras for LIVA to excel. The AIFW, Delhi being a large platform for the fashion fraternity, the participation of LIVA has assisted communicating the availability of Liva fabrics for Fashion Industry, advantages of Liva fabrics - exceptional fluidity and ready to dye/print. Also, it showcased Liva SS ’16 and AW ’16 collections which has many attractions for brand & fashion conscious youth. The collections offer 200 fabrics in each season designed in conjunction with WGSN.

“Here at AIFW, we are connecting with designers to resolve the challenge of design worthy fabric availability. We shared our solutions with them,” said, Manohar Samuel, President, Marketing & Business Development at Birla Cellulose.

“Fashion Design Council of India –and Amazon India Fashion Week provided the setup to collaborate with extraordinary fashion talent,” he added. “LIVA Accredited Partner Forum has really grown and is catering many domestic brands fueling manufacturing in India.

The growth is very encouraging. We are collaborating with designer’s community in several ways. We connect with top designers at event like this and young designers through our event “LIVA Protégé’ informed Samuel.

According to Samuel, “As one of the largest textile and fashion conglomerates in the country, we believe that Indian fashion landscape is extremely dynamic and its talent is pool rich and diverse.”

In an effort to connect with the young budding fashion talent LIVA offers a platform called LIVA Protégé. In its first edition, Liva Protégé 2015, a pan India designer hunt for recognizing India’s future stars in the field of fashion covered over 12 cities, top 50 fashion institutes and touching more than hundred students across India.

It aimed to tap into the great Indian talent pool and ensure that promoting promising fashion designers. Birla Cellulose has also sponsored a ‘Natural Fibre Chair’ at National Institute of Designing (NID) Ahmedabad. In addition to this, the company offers internship to 15 fashion students every year.

Eco and Sustainable fashion has come to the forefront in the recent years. However, for Birla Cellulose, sustainability is all about meeting present needs without compromising the ability of future generations to meet their needs. Birla Cellulose works towards this goal at every step of their existence. Its brand, Liva, which promises natural fluid fashion & high quality fabrics, is made using natural cellulosic fibres which are produced from wood pulp, a natural renewable resource.

The pulp used is from trees which are specifically grown for this purpose i.e. more new trees are planted than trees are cut. It gives the earth a much-needed green cover, saves 6-7 times more land in comparison to cotton, and saves 3-4 times more water than usual.