Reliance Extends Recron SHT Brand To Star Cotspin

Mergers & Acquisition

Reliance Extends Recron SHT Brand To Star Cotspin

Recron® SHT Branding Program which was launched last month by Reliance Industries Ltd (RIL) has taken the next step by partnering with Bhilwara-based Star Cotspin Limited, a leading manufacturer and exporter of sewing thread in India. Star Cotspin will be the first company in North India to be certified under the Recron® SHT Branding Program. The partnership agreement was signed in New Delhi by Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Limited, and S K Chhajer, CEO, Star Cotspin. In recognition of the partnership, a memento was exchanged between the partners. Star Cotspin is one of the largest grey sewing thread producers in India, having shown the fastest growth in recent years. According to the contract, Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre, will be the basic substrate for polyester sewing threads manufactured by Star Cotspin. This yarn will then be sold, cobranded with Recron® SHT. Apart from branding the products, RIL will also offer marketing and technical support to Star Cotspin

On signing the agreement, Gunjan Sharma of RIL, said, “This step, in our endeavor towards establishing standardised high quality sewing threads, is a vital one. We are happy that Star Cotspin, the first grey sewing thread producer in India, has chosen to partner us in this initiative that will help both companies to strengthen growth and customer trust. Star Cotspin has shown considerable growth, and have ambitious plans for the future.” S K Chhajer, CEO, Star Cotspin, said, “We have been associated with Reliance’s polyester fibre for several years, and are pleased to enter into a co-branding partnership with Recron® SHT PSF. We believe that this will accelerate our future growth through further penetration in our customer base of manufactured products.” Reliance will support Star Cotspin in creating awareness about standardised high quality sewing thread products among key stakeholders, especially spoolers and apparel manufacturers. Star Cotspin is planning to undertake a 12,000 spindles expansion project and half of the spindles each is expected to be allocated to optical white and black yarn. The company expects to double the consumption of Recron® SHT fibre by the end of 2017.