Huntsman Textile Restructures Commercial Organisation In India

Company Performance

Huntsman Textile Restructures Commercial Organisation In India

The new structure will improve operational efficiency, sales and customer support

Huntsman Textile has streamlined its Indian commercial organisation to strengthen sales and after sales functions, analyse industry and product trends, expand the business and further improve customer satisfaction.

With the restructuring, Huntsman has put in place dedicated sales teams covering North, Central and South India and Sri Lanka regions compared to North and South regions previously, the teams are now more geographically aligned with Huntsman Textile Effects’ customer base in India. Being focused on a smaller region will improve operational efficiency, customer focus and reduce response time for each sales team as they benefit from more agile and quicker decision-making.

"Our new structure will help us improve our competitive position, increase efficiency, and support sustainable growth while we continue to bring innovative solutions to our customers. We combined our top talent and technical expertise to create market-focused segments aligned with our strategic growth platforms" said Dheeraj Talreja, Commercial Director for SAMEA region, Huntsman.

Headquartered in the Huntsman Lighthall Corporate office complex in Mumbai, the sales teams will be supported by a full-fledged technical resource team and regional marketing team aimed at enhancing the performance of each function. These teams will also provide dedicated strategic marketing and higher level of after sales support.

Recently, Huntsman Textile Effects has also made significant investments in Research & Technology and technical services. The increased capabilities of its R&T and technical service laboratories facilities in its Lighthall Corporate office complex will improve sales and after sales service offerings. Huntsman Textile Effects is confident that these investments will lead to a higher level of customer satisfaction through increased efficiency and customer focus.