Patanjali Jeans Soon!

Apparel, Footwear, Fashion

Patanjali Jeans Soon!

Yoga guru, Baba Ramdev has announced that he would soon launch "Swadeshi" jeans for the youth of the country. Ramdev said that he is looking to expand his business venture into the garment sector soon to launch "Indianised" jeans considering the huge demand in India. He also intends to compete with international brands. Ramdev said that he is expanding his business to put an end to the dominance of multinational corporations that have been capitalising India's markets for decades. "Patanjali's plans involve getting into the garment sector, especially 'Swadeshi' jeans. There's a huge vacuum in the market for quality products and Patanjali enjoys enormous public loyalty that ensures success for all our products," Ramdev said.

"When we want Indians winning medals in sports, why can't we develop the same spirit in economic pursuits and excel in businesses on our own? My fight is against foreign companies trying to take over our economy," he added.

Ramdev also announced that he is set to launch Patanjali products globally and has decided to set up its units in foreign markets including Nepal, Bangladesh and some African nations. "We've set up factories in Nepal and Bangladesh and are now approaching African nations. Profits earned would be used in those countries for development, and won't be ploughed back to India. Our products have reached West Asia and are popular even in countries like Saudi Arabia," Ramdev said. Patanjali is also exploring exports to the United States and Europe. Ramdev also said that his proposed plant in Mihan, Nagpur, will be the biggest unit in the country and that he will invest a sum of around Rs 1,000 crore for the infrastructure & machinery at the facility.