News

Rupa Frontline Revamps Brand Identity, Launches New Logo

• By  Textile Excellence
• January 26, 2017

Rupa Frontline, India’s largest selling innerwear brand, revamped its new brand identity recently by launching its new logo in order to capture sensibilities of young consumers who belong to the generation called ‘millennials’.

The new logo has repositioned Rupa Frontline as a young and fashionable brand, according to a release.

Announcing the launch of the new Frontline logo, Brand President Mukesh Agarwal said, “I am excited to launch the new logo for Rupa Frontline. We’ve been working on the new logo for quite some time, as the brand has come a long way since its inception in 1985. A new logo that represents the brand’s present outlook was absolutely necessary”.

Two decades ago, Frontline was introduced as men’s innerwear brand. However, gradually it evolved into a lifestyle brand catering to the various needs of the consumers with products known for its quality and price.

The revamped logo efficiently projects the brand’s forward movement, while still retaining its authenticity and heritage.The brand plans to execute a 360-degree media campaign including TV, print, outdoor and digital to introduce the logo to consumers, the release stated.

Textile Excellence