Lenzing AG, DL1961 Announce Denim Blend With Refibra™ Branded Lyocell Fibres

New Products and Innovation

Lenzing AG, DL1961 Announce Denim Blend With Refibra™ Branded Lyocell Fibres

New York-based premium denim brand DL1961 and Lenzing AG have announced an innovative partnership to make DL1961 denim even more sustainable using Lenzing’s Refibra™ branded lyocell fibres.

DL1961 will create a new denim blend that utilises renewable wood sources and employs a supplementary proportion of recycled cotton scraps to create a garment that is sustainable, innovative, but still retains its premium quality, feel and fit.

With sharing the same value on sustainability, DL1961 is one the first partners of Lenzing to use Refibra™ fibres in its denim collection launching for Pre-Fall 2018. This is not the first time DL1961 and Lenzing have partnered to make a highly efficient garment. DL1961 has been using Lenzing’s Tencel® lyocell fibres in its denim since 2012 and has achieved great success in both the industry and with customers as a result.

Refibra™ fibres, the new generation of Tencel™ branded lyocell fibres, are made from wood pulp that contains a supplementary proportion of cotton scraps from cutting operations. Lenzing is the first manufacturer to offer man-made cellulosic fibres featuring recycled material on a commercial scale and is a pioneer in this technology. What’s groundbreaking about Refibra™ fibres is that it combines both advantages – the recycling of cotton scrap and an innovative sustainable production process.

According to DL196 CEO Maliha Ahmed, “It is our responsibility as a company and as leaders in the denim industry to make sure we are always in pursuit of better processes and materials that reduce our environmental footprint all while providing our customer with newer more technologically advanced denim season after season. Partners like Lenzing make our dream of creating the most efficient, high quality denim on earth a reality.”

“Denim apparel has a high impact on the environment and consumers are seeking alternatives with the environment in mind. Lenzing is offering a viable solution with Refibra™ branded lyocell fibres to provide innovation with reduced environmental impact,” said Tricia Carey, Director of Global Business Development for denim at Lenzing. “We are pleased to partner with such a premier denim brand, DL1961 to bring Refibra™ fibres to denim consumers. Denim is not just about fit and style, it is also about sustainability.”