Rhone's GoldFusion Fabric Sets Standard For Men's Activewear

Apparel, Footwear, Fashion

Rhone's GoldFusion Fabric Sets Standard For Men's Activewear

Activewear infused with gold particles is now a fully manifested thing -and not for any posh reasons you might think. Rhone, the men's activewear line that launched two years ago and quickly made it to the racks of luxury big-box like Nordstrom and Bloomingdales, released its new Spring 2017 GoldFusion apparel, which uses what the brand is calling "a revolutionary new technology" that yields a softer, safer, faster-drying, longer-lasting, and odour-neutralising activewear piece.

"It sounds like magic, like it's too good to be true," says Nate Checketts, Rhone co-founder and CEO. In designing this new technology, Rhone didn't turn to fashion experts or even apparel masterminds, but straight up biochemists. The goal was simple but essential for developing the best men's activewear on the market: wick moisture faster to keep clothes fresher longer.

The side benefit of achieving this goal is a lighter-weight garment less bogged down by sweat. Rhone also says its GoldFusion apparel, dries up to three times faster than tested market leaders. The launch of GoldFusion comes after Rhone's first fabric technology innovation dubbed SilverTech. Like the new GoldFusion, SilverTech was a series of silver threads woven into the fabrics. This type of silver threading was first developed for American military soldiers. (Rhone actually got orders from army bases once it launched SilverTech). But for fitness-sake, silver fibres were a beast in beating odour and nasty sweat stains.

GoldFusion will have similar properties, building on the work Rhone has already done in anti-odour innovation. They pretty much incorporate odour-neutralising particles into the fabric makeup which isn't as easy as it sounds. A rep for Rhone says, "After 100 washes, these anti-odour particles are still 99% effective."

GoldFusion also provides UV protection, improved colour fastness, plus it's safe for you and the environment since they don't oversaturate the fabric in chemical solutions. Rhone has quite literally created the gold standard for activewear in its new GoldFusion.