Cotton USA Eyes 3% Sales Increase In Indonesia

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Cotton USA Eyes 3% Sales Increase In Indonesia

The US cotton industry eyes a 3% increase in sales in Indonesia this year, according to Cotton Council International (CCI), the export promotion arm of the National Cotton Council, a US industry association promoting the brand Cotton USA.

CCI Indonesian representative Andy Do said the target would be achieved by approaching consumers directly to promote the products rather than only approaching businesses, as in the past. "The population in Indonesia keeps increasing with a positive birth rate at around 1% and there's an emerging middle-class phenomenon here, where demand for good quality apparel is on the rise. When we talk about quality, we talk about cotton," he said at a press conference in Jakarta. Indonesia is Cotton USA's fourth largest market after China, Turkey and Mexico. Sales in Indonesia range between US$ 300-600 million a year. Indonesia imports cotton mostly from the US, Australia and Brazil.

To strengthen its grip on Indonesia's market, CCI held the first Cotton Day Indonesia, a series of business seminars and fashion shows, to increase awareness about its products among Indonesian consumers. The organisation plans to hold it every year from now on. It held such events in Japan 15 years ago.