Embee Group Eying A Customer Base Of 10K by the Year 2026

Machinery and Technology

Embee Group Eying A Customer Base Of 10K by the Year 2026

The robustly performing Embee Group’s Managing Director (MD), Harsh Shah expressed confidence that the group will be differentiated from the competition because of their focus on innovation.

The company had its roots in a small textile trolley manufacturing unit way back in 1956, at Ahmedabad and has ever since come a long way and is today the buzz word in the textile industry for digital printing. Harsh is a third generation entrepreneur from the Embee Group who had to battle odds to change the mindsets of the people to opt for value addition and shift the target market from low priced goods to ones higher up the value chain.

Today Embee boasts of a range of products from automated printing machines, laser technology to digital printing. “My key focus has been on innovation and motivating our team to come out with state-of-the –art technologies that suit the current market environment. We have the rotary printing machine that can be used on any fashion fabric or home furnishing or any other kind of cloth surface with good effect,” said Harsh.

“We also deal in engraining machines, color preparation systems and automated washing systems. These technologies along with our rotary printing machines ensure that we have an entire package to offer to the textile industry,” he emphasized.

“We have a work force of around 100 people at Ahmedabad besides a pan India sales team and presence of sales agents in 35 countries,” he added. Talking of quality, Harsh opined that quality was an attitude and he had taken care to engrain the attitude in each and every individual representing the company right from the factory floor to the sales offices.

At present, the Embee Group has a vision to establish itself as a trusted leader in innovation with high efficiency and a customer base of 10,000 by the year 2026.