Los Angeles Based Forever 21 Flags Off Its 21st Indian Store At C21 Mall In Indore

Los Angeles Based Forever 21 Flags Off Its 21st Indian Store At C21 Mall In Indore

Forever 21, the international fast fashion brand from Los Angeles, California, which is part of Aditya Birla Fashion & Retail Ltd, has launched its 21st store in the country in Indore, Madhya Pradesh, at the C21 Mall.

After entering into a joint venture with Aditya Birla Fashion & Retail Ltd in 2016, the brand has opened seven new stores in the country with a focus on expanding its base in the urban cities namely Mumbai, Chennai, Siliguri, Ludhiana, Amritsar, Ahmedabad, and Indore.

“It's a moment of great joy as we launch our 21st store in the country. Indore is a potential market and we are excited to begin our new innings here. At Forever 21, we aspire to make fashion accessible to fashion conscious youngsters, by introducing different styles every week. Our Holiday collection, inspired by global runway trends, is now available across all our stores, to make our fashionistas look and feel amazing during vacations and the New Year,” Forever 21 Brand Head Rahul Jhamb said.

The new store is spread over 9000 square feet of retail space and is located in the heart of the city at the C21 Mall, Indore in Madhya Pradesh. It houses the latest Holiday collection which sets the tone for a joyous and festive season.

Textures and colours are the focal point of the collection, featuring a range of fabrics and jewel tones. The women's collection offers show-stopping styles from sequin halter jumpsuits, embellished mini suede skirts, cozy shearling jackets, slip dresses and more.

The men's collection features pieces for day and night including crew-knit sweaters, top coats, distressed denim and trousers.

Complementing Forever 21 apparel and accessories, the store will also feature its in-house brands, including 21Men, a line of fresh, fast fashion for men; besides Forever 21's lingerie and shoe line.