Huntsman Textile Effects Introduces High IQ Lasting Colour & High IQ Lasting White

Dyeing, Printing, Processing

Huntsman Textile Effects Introduces High IQ Lasting Colour & High IQ Lasting White

Huntsman Textile Effects has further updated the High IQ® performance assurance programme to help mills, brands and retailers meet consumer demand for textiles that stay looking newer for longer.

The global leader in intelligent effects has extended the world’s only colour retention programme with High IQ Lasting Colour and Lasting Colour eco, plus High IQ Lasting White with cutting edge fluorescent whitening agents and stain management technologies.

Consumers want garments that retain their new look through multiple home launderings. At the same time, there is a global call for more environmentally friendly textiles, produced with less water and energy. Alkaline washing powders, hard tap water and mechanical abrasion from washing machines and clothes driers can rapidly dull coloured textiles, while everyday stains can leave whites looking dull.

“With our High IQ Lasting Colour and High IQ Lasting White programmes, we offer brands, retailers and mills, a way to achieve better economic and environmental sustainability. In today’s competitive global market, this means being able to cost-effectively produce fabrics that delight consumers with brilliant whites and vivid colours that stay and won’t wash away, backed by an assurance that they conform to stringent environmental standards,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.

Through the new High IQ Lasting Colour and updated High IQ Lasting White programmes, Huntsman Textile Effects helps consumers choose sustainable textile products that retain their vivid colours and bright whites to deliver a longer usable life. Only mills that meet Huntsman’s stringent requirements will earn the right to use the High IQ hang tags as point-of-sale product branding.

High IQ Lasting Colour is the world’s only colour retention programme, which is powered by specially selected Novacron® dyes and enables mills produce fabrics that retain their exciting vibrant colours and dark shades even after repeated washing. Based on tests using European Union and US home-laundering programmes, fabrics made under the High IQ Lasting Colour programme will not fade, and there is little risk of colour staining on other garments during washing.

High IQ Lasting White delivers very high and brilliant whites on cellulosic fibres, combining our latest generation of Fluorescent Whitening Agents under the well-known Uvitex® range with environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies. It is wash-fast in production and home laundering, even at high temperatures, and it resists and washes out household stains to ensure garments keep their newness for longer.

High IQ Lasting White is ideal for ready-to-wear, business wear, underwear, casual wear and home textiles that need to withstand the rigours of everyday life and retain their brilliant whiteness.