ABFRL Launches Louis Philippe Menswear Brand Outlet in Nepal

ABFRL Launches Louis Philippe Menswear Brand Outlet in Nepal

Aditya Birla Fashion and Retail (ABFRL), has announced the debut of its highbrow menswear brand Louis Philippe in Nepal recently. The maiden retail outlet at Nepal’s Lalitpur in the shape of Labim Mall is an exclusive brand furnisher.

The Birla Group’s retail brand already has presence in countries like Sri Lanka, Bahrain, Saudi Arabia, Kuwait, Qatar and UAE.

According to Vikram Shivadas, the director of International Markets, Aditya Birla Fashion and Retail, the exclusive outlet for this brand, will cater to the growing requirements of high quality crafted menswear in the state of Nepal.

Vikram cited the market study conducted by the Group which clearly indicated that there is a robust growth in the Nepalese market for apparel and that too increasingly among the urban male population. “Louis Philippe is not only fashionable, but also elegant and carries the mark of superior craftsmanship and high quality,” he added.

Vikram expressed confidence in receiving a good response from the Nepal market for the launch.