Bollywood celebrity Sonam Kapoor assumes a new role as brand ambassador for the leading ethnic wear retailers of designer attires, Neeru’s. The agreement was signed recently with both sides officially announcing the new association.
Spokesperson for the Neeru’s expressed the opinion that the new association will help their brand avail the benefits of versatility and legacy of both sides. “Sonam represents the brand and holds promise for the fashion styles her personality signifies.”
Neeru’s Director Avinash Kumar expressed pride in the brand’s association with Sonam Kapoor. He said, “Sonam is now a part of Neeru’s family and her popularity, flair for style and vibrant personality deems her a tailor-made fit for our brand. In fact, Sonam’s fashion culture complements the legacy of Neeru’s. Besides, she has the knack of making any attire look fashionable, sleek, elegant and upmarket.”
Soon after assuming office as Neeru’s new brand ambassador, Sonam told reporters, “For over four decades, Neeru's has been a brand that has showcased quintessential Indian fashion for the entire family. For special occasions like weddings, Neeru's is the ultimate one stop shopping destination!"
As of today Neeru’s has set up over 40 exclusive retail stores after beginning its innings way back in 1971 at Hyderabad. The brand outlets are present in more than 20 Indian cities besides having a overseas presence in Dubai.
Ever since Neeru’s has been responsible for coming up with an amazing range of women’s wear that hold the promise of exclusivity for the end users. The brand has had an extremely successful stint in the Indian fashion market. It has contributed in a major way by continuously adapting a new benchmark for the domestic ethnic fashion market.
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