Kornit Digital Turns Two-Company System In India

Industry news

Kornit Digital Turns Two-Company System In India

The sales network for Kornit Digital in India becomes a two-company system, with Arrow Digital and Kornit’s long-standing distributor ICC International Agencies Ltd

Kornit Digital a worldwide market leader in digital textile printing, has announced today that it has appointed Arrow Digital as an additional distributor for its direct-to-garment product line in India. The agreement includes the distribution of Kornit’s direct-to-garment systems, inks & consumables, spare parts, upgrades and other relevant products. Under the agreement, Arrow Digital will also become the provider of service and application support in the covered regions.

“With Arrow Digital as our distributor, we are going to drastically increase our presence amongst the major digital printing businesses in India” said Buck Kim, President of Kornit Digital Asia Pacific Limited. “Our goal is to continuously improve our customers’ experience in every aspect. Expanding our network of sales and support personnel and being close to where our customers are located is a key initiative towards achieving that.”

Sam Patel, CEO of Arrow Digital Pvt. Ltd, comments: “Kornit’s portfolio of direct-to-garment products is the perfect fit for our aggressive grow strategy in the digital textile market. The Indian garment industry is looking at mass customization and is ready to move from screen to digital, as skilled labor markets get tighter. Green technologies, better quality and on demand short runs are now the trend. Social media and e-commerce contribute to the demand for digital technologies. We are ready to take the direct-to-garment market to the next level, combining our support and expertise with Kornit’s cutting-edge technology for this segment.”

Kornit’s existing distributor for India, ICC International Agencies Ltd, will remain responsible for its assigned products and territories.