Esquel Group Adopts Anti-Counterfeit Fibre

New Products and Innovation

Esquel Group Adopts Anti-Counterfeit Fibre

The world's largest manufacturer of woven shirts, Esquel Group (Esquel) is incorporating YPB's Anti-Counterfeit (AC) tracer thread into their clothing labels for two of their major brand clients. YPB Group is a product authenticity and consumer engagement solutions provider. Following successful trials from previous samples, Esquel has responded to demand from the first of its "household name" brand clients to incorporate anti-counterfeit fibres in their clothing labels. The gross revenue from this initial order of AC fibre from Esquel is 100,000 RMB (AU$ 21,000). YPB anticipates further orders based on unit volumes and is hopeful that other well-known Esquel brand clients will adopt YPB's AC fibres to protect against counterfeiting. Esquel has over 57,000 staff worldwide and manufactures for brands such as Hugo Boss, Lacoste, Brooks Brothers, Polo Ralph Lauren, Tommy Hilfiger, J Crew, Anta, Nike, Muji and others. YPB's China team believes that YPB is the only company that is capable of providing anticounterfeit fibres embedded with invisible tracer technology in the China market. The brand is able to use YPB's scanner to detect whether or not the AC fibres are present in each shirt label. This provides the brand with the ability to identify counterfeit products and confirm authenticity throughout the supply chain through either stock take processes or simple spot checks. YPB Group Limited CEO John Houston said, "Cotton shirts are among the world's most counterfeited items. Brands spend millions of dollars building a market profile of quality and trust with their consumers that is undermined by counterfeit products along with the opportunity cost of sales revenue that goes to the counterfeiters. YPB's solutions can halt counterfeiting in its tracks and brands are progressively seeing the value in adopting our solutions to assist them. Working with Esquel gives us potential access to hundreds of major brands and is one of the best distributor partners that we could hope for in the garment market." Esquel Group is a Chinese textile manufacturing company and is one of the world's largest manufacturers of woven garments producing about 100 million pieces per year. The family owned business was founded in 1978 and it has facilities in China, Malaysia, Mauritius, Sri Lanka and Vietnam.