Mafatlal Launches Mohinee Range For Women

New Products and Innovation

Mafatlal Launches Mohinee Range For Women

Mafatlal Industries Ltd.(MIL) launched ‘Mohinee’ women’s wear fabrics during the company’s Dealers & Agents Conferencce 2019 from August 19-21, 2019. Priyavrata Mafatlal, CEO & ED, MIL stated that Mafatlal fabrics are extremely popular with well established brands across the globe. “So, we plan to foray into the new but familiar areas in textiles.” “MIL is already present in womenswear segment through B2B and the same strength is now used in B2C,” said V.K. Maheshwari, President & Business Head, MIL. [caption id="attachment_17324" align="alignright" width="258"] Mafatlal Industries Ltd.(MIL) has launched “Mohinee” women’s wear fabrics by Chairman Shri Hrishikesh Mafatlal during ‘Mafatlal’s Dealers & Agents Conference 2019’, held from 19th to 21st August 2019 at Fariyas Resort, Lonavala.[/caption] “Mafatlal’s Mohinee range will include dress and blouse material fabrics. The fabrics will be sold through conventional two-tier distribution network across India. There is no OTC fabric brand available at PAN India level for womenswear fabric in taka form. There is ample opportunity in this segment to grow and we want to be a most preferred brand in womenswear in the mid to premium price points,” said Maheshwari. According to Gaurav Gupta, Vice President (Marketing & Sales) of Mafatlal Industries Ltd., Nadiad, the company’s focus has been on developing breathable fabrics, that are also environment friendly. The range comprises of fabrics comprising of new generation fibres such as Modal, viscose, Tencel , linen, flax, bamboo, etc. The company’s commitment to quality and the environment is evident from its various certifications including OEKO-TEX Quality Certification, ISO 9001:2015,ISO 14001-2015 certifications, GOTS and OCS Certifications. Mafatlal has an integrated,state-of-the-art mill in Gujarat. The Nadiad unit caters to its international customers such as Marks & Spencers, Next, Jack & Jones, Zara, Talbots, Ann Taylor, among others.