Raymond Launches VIRASAFE Range Of Anti-Viral Fabrics

New Products and Innovation

Raymond Launches VIRASAFE Range Of Anti-Viral Fabrics

VIRASAFE crafted with technology approved by USFDA, EUBPR, USEPA, and NSF-

First to introduce an exhaustive range of anti-viral fabrics with over 600+ options
Proven to have anti-viral agents, Virasafe effectively deactivates viruses and bacteria
Virasafe range offers the finest range of suiting and shirting fabrics that is an ideal choice for service professionals
A 360 degree high decibel media campaign along with a TVC and a thrust on digital piqued consumer interest
Virasafe is available in The Raymond Shops and Multi brand outlets across the country

Raymond, India’s leading textile and apparel manufacturer and retailer received an encouraging response for its latest anti-viral range of fabrics called Virasafe. The anti-viral fabrics are ideal for daily use for corporate professionals, service professionals and medical professionals. Being the preferred fabric brand for millions of Indians, Raymond believed that introducing high performance range of anti-viral fabrics is a strong reassurance for consumers as they resume their daily work lives. Research shows that viruses can remain active on textile surfaces for up to two days. The fabric is 100% effective on avian influenza (HSN1), SARS coronavirus (COV – P8-P11) and influenza virus (H1N1). Speaking about this latest innovation, Ram Bhatnagar, VP & Head - Sales & Distribution, Sales said, “We have received an overwhelming response from our trade channel and institutional buyers for Virasafe range. This is a testimony to our product innovation and the trust we have built over the years. As the market is opening up, we are optimistic that this anti-viral fabric will receive traction as people are increasingly getting cautious and buying products that provide adequate protection in the new normal.” Virasafe offers all-day protection from viruses and germs due to the built in Silver Technology effective on a large range of microbes. The fabric finish is approved by USFDA, USEPA, and NSF making it an ideal choice in terms of safety. Raymond has launched an exhaustive range of over 600+ range of suiting and shirting fabrics priced from Rs 487 onwards available in all Raymond stores and leading multibrand outlets across the country.