Fabric Plus Collaborates With LIVA – First Of Its Kind Partnership To Reimagine Handloom Fabrics

Company Performance

Fabric Plus Collaborates With LIVA – First Of Its Kind Partnership To Reimagine Handloom Fabrics

Fabric Plus, the pioneer of Eri Silk manufacturing and now an established leader not only in the North East but pan India. It’s consistent endeavour on promoting Assam's exotic Eri silk led to raise multiple path breaking agenda on social, economic and ecological front. Fabric Plus has been instrumental in expanding Eri yarn spinning and set up another modern spun silk unit - Rudrasagar Silk Limited at Sibsagar, in upper Assam. Eri silk is one of the most sustainable textile fibres today and Fabric Plus is in the process of propagating its legacy to both local and global markets benefitting all stake holders right from artisans, farmers - the women at large. On the National Handloom Day, Fabric Plus has announced its collaboration with LIVA, a brand from the house of Aditya Birla Group and has introduced innovative offerings consisting textile yarn using LIVA Modal fibres from Birla Cellulose and Eri silk. LIVA Modal is a 100% nature- based fibre with unique features of magnificent drape, matt sheen and light weight. LIVA modal can be easily blended with other fibres, be it silk or cotton. Liva and Fabric Plus together have reimagined handloom fabrics to create high-end fashion Sarees, Mekhala Chadars, Stoles and more to give new age consumers a unique rich experience with handloom fabrics. This is first of its kind initiative in North East India wherein two leading textile players have joined hands to promote sustainable handloom textiles. Speaking about the initiative, J. Roy of Fabricplus said, ‘’ Fabricplus and LIVA association will unleash hidden potential of the business allowing the consumers to have more pleasing experience and customers to remain even more loyal. Handloom fabric in the form of saree, mekhala, stole and shawls in high value jacquard design manufactured and supplied by Fabric Plus will get a new look adorned by LIVA.’’ Speaking on the development, Rajnikant Sabnavis, Chief Marketing Officer, Pulp and Fibre business, Aditya Birla Group said ‘’ Liva believes in constantly innovating and giving new to the consumer. This time around we have partnered with Fabric Plus to offer consumers an innovative blend which - based on our initial feedback - shows that it will become the saree fabric of choice among women consumers‘’.