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Fibres, Yarns, Fabrics

Bemberg™ And Anita Dongre Collaborate To Create The ‘Azure’ Collection: Nature Inspired Sustainable Fashion For Spring/Summer

• By  Textile Excellence
• April 06, 2024

Japan based Asahi Kasei’s renowned cupro fibre brand Bemberg™ announces its collaboration with leading luxury couture label Anita Dongre to unveil the exquisite ‘Azure’ collection. This collection represents a seamless fusion of nature-inspired aesthetics and sustainable craftsmanship, meticulously crafted using Bemberg™ yarn.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a steadfast dedication to responsible fashion practices. Bemberg™ yarn, sourced exclusively from Asahi Kasei in Japan, embodies luxury and environmental responsibility, making it the perfect choice for conscious fashion enthusiasts.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate colour palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of Spring/Summer fashion.

Anita Dongre, expressed her enthusiasm for the collaboration, stating, "At Anita Dongre, we are committed to infusing consciousness into every aspect of our business. The ‘Azure’ collection is a testament to our unwavering dedication to sustainability, featuring Bemberg™ yarn that biodegrades easily into soil and marine ecosystems.

Commenting on the collaboration from Asahi Kasei, Takeshi Iitaka, General Manager of Bemberg Sales & Marketing Department 2, said, "We are delighted to have this remarkable collaboration with Anita Dongre, a visionary in sustainable luxury fashion. Our partnership has resulted in a mesmerizing capsule collection, AZURE, that embodies elegance and eco-mindfulness, using Bemberg™ yarn. This collaboration highlights our dedication to sustainability, offering discerning consumers garments of unparalleled beauty and environmental responsibility. The remarkable features of Bemberg™ yarn, beautiful colours and marine biodegradability, well ring special resonance with AZURE.”

The collaboration between Bemberg™ and Anita Dongre underscores a mutual vision for a more sustainable future in fashion, promoting environmentally conscious practices without compromising on style or quality.

Bemberg™ yarn, sourced exclusively from Asahi Kasei in Japan, embodies luxury and environmental responsibility, making it the perfect choice for conscious fashion enthusiasts.