Sansaar, the conscious home furnishings brand from the house
of D’Décor Exports, has marked its first international expansion through a
strategic partnership with Bru Textile’s Fabric Library, officially entering
the GCC market via Dubai. The launch positions Sansaar as India’s first home
furnishings brand to scale globally in the premium segment.
The collaboration enables Sansaar’s curated fabric
collections to reach luxury interior buyers across the Middle East through a
B2B led distribution model. The rollout was completed in early December 2025
across select retail and trade counters, leveraging Fabric Library’s strong
presence in the regional interior ecosystem.
Founded by sisters Sanjana and Sarah Arora, Sansaar blends
contemporary global design language with Indian manufacturing excellence. The
brand focuses on refined textures, modern colour palettes, and sustainable
materials, supported by the scale and expertise of D’Décor Exports. D’Décor
remains the world’s largest producer of soft furnishing fabrics, exporting to
65 countries and manufacturing over 100000 metres daily from state-of-the-art
facilities.
Industry leaders view the partnership as a values driven
alignment centred on design integrity and long-term relevance. Sansaar already
operates across more than 450 stores in India and has reported over 35% revenue
growth within its first year. The brand is targeting a ₹500 crore valuation
within five years. The GCC launch lays the foundation for phased international
expansion, reinforcing India’s growing influence in the global luxury home
furnishings market.
Founded by sisters Sanjana and Sarah Arora, Sansaar blends contemporary global design language with Indian manufacturing excellence. The brand focuses on refined textures, modern colour palettes, and sustainable materials, supported by the scale and expertise of D’Décor Exports. D’Décor remains the world’s largest producer of soft furnishing fabrics, exporting to 65 countries and manufacturing over 100000 metres daily from state-of-the-art facilities.
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