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Corporate Update

Levi Strauss Launches The Levi’s® Wear Longer Project

Levi Strauss & Co.  announced the launch of the Levi’s® Wear Longer Project, a new community engagement initiative designed to help Gen Z take fashion into their own hands. The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes to look better and last longer.

Levi Strauss aiming to build up repair skills within the next generation and emphasizing the idea of durability, spark a culture of creativity, sustainability, and pride in taking care of the clothes. The project is launched in its hometown of San Francisco before expanding globally. The Levi’s® Wear Longer Project will educate local school students to build core repair skills of clothing.

The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes to look better and last longer. Levi Strauss aiming to build up repair skills within the next generation and emphasizing the idea of durability, spark a culture of creativity, sustainability, and pride in taking care of the clothes.

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