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Corporate Update

ABFRL Elevates Gautam Dhingra as Head Of Marketing For Premium Ethnic Wear Brands

• By  Textile Excellence
• June 17, 2026

Aditya Birla Fashion and Retail Ltd. (ABFRL) has promoted Gautam Dhingra as Head of Marketing for its Premium Ethnic Wear Brands portfolio, reinforcing its focus on strengthening consumer engagement in one of India's fastest growing fashion segments. The appointment comes at a time when India's apparel and lifestyle market continues to expand, supported by rising disposable incomes and increasing demand for premium ethnic fashion.

Dhingra has spent over four and a half years at ABFRL, most recently serving as Head of Brand Marketing. During this period, he played a key role in brand building, customer acquisition, media strategy, retail campaigns, store launches, and customer experience initiatives. Industry observers view the elevation as recognition of his contribution to accelerating brand visibility and market relevance.

His career spans leadership roles at Royal Enfield, Del Monte Foods, PVR Ltd., and Tyroo Media. Analysts believe his digital first marketing expertise and consumer centric approach will help ABFRL strengthen the positioning of its premium ethnic wear brands in an increasingly competitive retail landscape.

Dhingra has spent over four and a half years at ABFRL, most recently serving as Head of Brand Marketing. During this period, he played a key role in brand building, customer acquisition, media strategy, retail campaigns, store launches, and customer experience initiatives. Industry observers view the elevation as recognition of his contribution to accelerating brand visibility and market relevance.