LIVA Partnering Growth at the Kolkata Fashion Expo

Event & Conferences

LIVA Partnering Growth at the Kolkata Fashion Expo

Birla Cellulose had a grand launch this March of its fabric brand LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends. LIVA has received a very good response in the market, so much so that in SS15, LIVA-tagged garments were made available with major retail brands, spread across 84 cities in India with visual merchandise in 500 stores to enhance the consumer experience.

The following have played a very important role in bringing the LIVA dream alive

Reputed fashion Brands – who launched the SS15 collections in many styles and designs which highlighted the brand’s essence of natural fluid fashion
LIVA Accreditation Partner Forum (LAPF) Members – who delivered innovative and high performance fabrics
Designers – the collection rolled out by the designers are a testament to the great potential the brand has for women’s wear

Birla Cellulose understood that the textile value chain had more scope for development in terms of technology and processes similar to those in China, Turkey etc. It was essential to bring together different players of the industry under one platform for successful delivery of LIVA promise. To bridge this gap and make the process more streamlined and effective, LIVA Accreditation Partner Forum (LAPF) was also launched.LAPF is a community of Spinners, Fabricators, & Processors who works closely with Birla Cellulose on innovation, quality & technology to deliver Liva fabrics to consumers.

Taking the LIVA Accredited Partner Forum initiative ahead, Birla Cellulose has decided to partner its LAPF members across the country. Keeping in line with this, at the recently organised Kolkata Fashion Expo 2015 where leading manufacturers, wholesalers and buyers attended in credible numbers in Kolkata on 12^th & 13^th August, LIVA stall was represented by the following LAPF members -

Radhika Texprint, Surat
Jayraj Marketing, Surat
Gokultex Prints,
Dayal Silk & Wonder crafts, Bhagalpur
Rahul Traders, Kolkata & Sukanta Paul,

“Kolkata market is one of the most responsive market for LIVA through innovations and the vast distribution of market leaders” said Aseem Doda , Vice President – Hub Marketing , Birla Cellulose.

The spark for this initiative was ignited by the fact that there is a huge potential for Indian traditional clothing which Birla Cellulose foresees. The company feels, that in order to increase awareness and brand visibility, they need to get aggressive in-terms of marketing ethnic wear and this opportunity can be provided by LIVA.

Many domestic and international buyers are continuously showing keen interest in LAPF as they want to avail the benefits for sourcing quality products. Their interest shows trust and faith in LAPF where customers benefit from their relentless efforts to bring direction, quality and substance without compromising fashion.