Intimate charms of LIVA

Event & Conferences

Intimate charms of LIVA

As the age old adage goes - The journey of a thousand miles begins with a single step; so is the story of LIVA. Since its grand launch, LIVA is all geared up to attain new heights and set unmatched fashion standards in the textile industry. LIVA has already been well received in the markets, in SS15, LIVA-tagged garments were successful around retail formats with leading brands.

LIVA is expected to bring to the fore excellent fabric to consumers with exquisite styles. This is made possible along with LIVA Accreditation Partner Forum (LAPF).LAPF is a community of spinners, fabricators, & processors who work closely with Birla Cellulose on innovation, quality & technology to deliver Liva fabrics to consumers. LAPF essentially exemplifies value propositions based on five strategic pillars.

Partnering growthhas been Birla Cellulose’s focus from the beginning. To support this vision, Birla Cellulose has decided to partner its LAPF members across the country. This was evident by the fact that LIVA was represented by three LAPF partners on 26^th and 27^th of August, at Crowne Plaza, Delhi which hosted the 4^th edition of Galleria Intima – Asia’s fastest in India’s largest Intimate Apparel show. This initiative by Intimate Apparel Association of India (IAAI) proved to be an excellent opportunity for meaningful collaborations with brand owners, senior management of reputed brands, purchasing heads, product merchandisers of buying houses, importers and independent designers resulting in ideation and exchange of thoughts.

According to Aseem Doda, Vice President – Hub Marketing, Birla Cellulose, “Weare pleased to associate with Galleria Intima (of IAAI) 2015. Today, modern India is waking up to and loving the benefits that a perfect innerwear can bring to their lifestyles. LIVA innerwear has been appreciated by consumers and we are working towards collaborating with leading intimate apparel brands”.