Picanol Pulls Off The Curtain: Previews OptiMax-i Rapier Machine

New Products and Innovation

Picanol Pulls Off The Curtain: Previews OptiMax-i Rapier Machine

Picanol hosted a successful ‘open house’ at its headquarters in Ieper where it presented its new rapier technologies. From September 8 to Friday September 11, 2015, the Picanol team gave a live demonstration of the OptiMax-i, its new rapier machine. This open house also saw Picanol providing a sneak preview of its new TerryMax-i rapier weaving machine for terry cloth. Almost 300 visitors from more than 25 different countries attended the open house in Ieper. The new rapier machines will be making their international debuts at the ITMA Milano fair in November 2015, where Picanol will be presenting its new technologies in Hall 1, Booth D 101.

"It has been a pleasure to be able to demonstrate over the past few days our new rapier technologies to our many European customers.Following the strong interest of our customers in our new rapier offerings, we decided to organize a pre-launch event in anticipation of ITMA Milano. With the new OptiMax-i we have set a new benchmark in the rapier industry because this is the fastest industrial rapier weaving machine in the world. Thanks to its innovative design, the OptiMax-i is also the most versatile and user-friendly rapier machine with the lowest energy consumption in the market! It can be adapted to a wide range of fabrics, which means that it provides weavers with a great deal of flexibility as a reaction to changes in market requirements”, explained Johan Verstraete, VP Sales, Marketing & Services at Picanol. Another highlight of the open house at Picanol was the sneak preview of the TerryMax-i, a new machine for weaving terry fabrics that is for the first time available in a rapier format.

In line with its new marketing campaign ‘Let’s grow together’, in which Picanol uses visuals of children during their different stages of growing up in life, a group of children of some of the Picanol employees had the honor of collectively unveiling the new OptiMax-i rapier machine. “At Picanol, we live up to the slogan ‘Let’s grow together’ as we are convinced that we can help our customers to grow. We’ve done it in the past and we are very determined to continue the same in the future. We offer a wide variety of machines and services that enable weavers to create every type of fabric imaginable. As growing is the essence of doing business, this is why we endeavor to make our machines energy-efficient, more versatile, user-friendly and easy to set. As ITMA Milano draws closer, we will be revealing even more of our technological breakthroughs at our website www.letsgrowtogether.be.”