Adiya Birla Group To Assist Partners Towards Growth

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Adiya Birla Group To Assist Partners Towards Growth

Walking the line of the `Make in India strategy’, the US$ 41 billion Aditya Birla Group will handhold large number of textile value chain partners across the country by extending them support from design development to technical skills to marketing and buyer link support. As part of its national drive called LIVA Accredited Partner Forum (LAPF) to improve the value chain, Birla Cellulose –the pulp and fibre manufacturing division of Grasim –will hold a stakeholder conclave at Coimbatore on December 4, involving over 200 partners from the textile hubs in South India. This will be followed by a similar summit in New Delhi later. Top executives from the Group including Rajeev Gopal, Chief Marketing Officer– Pulp & Fibre Business, will address the conclave. The company has entered into collaboration with Mumbai-based Netcarrots to implement a customer relationship marketing programme for the stakeholders assembling in Coimbatore. “We see potential in India becoming a manufacturing hub of clothing and textile following the encouraging response of LAPF members who have excelled in terms of product innovation, quality management, process deliveries and systems. Our plan is to strengthen the textile value chain and make it align with Make in India strategy,” said Rajeev Gopal.

This has resulted into ripple effect with more members showing interest as this one of the kind programme has not only improved the business but also the health of the overall textile scenario in the country. The company has also tied up with Bombay Textile Research Association (BTRA) to undertake quality improvement programs and stringent audits for the partners. The partners are shortlisted for the programme after they comply with eight stringent parameters. After the selection, the company will equip them with five major services, including Design & development, technical services, vendor management, marketing & buyer link support and market Intelligence “We have already partnered with 190 fabricators and 119 processors across the country and the interaction with them has strengthened our belief that India has the potential to boost consumption and emerge as a global textile power,” articulates Manohar Samuel, President (Marketing & Business Development)