By combining
Mimaki’s textile dye sublimation solutions and EarlyVision’s apparel
customisation software capabilities, UK-based bespoke cycling attire
manufacturer NOPINZ has stepped its production into a higher gear.
Founded in
2013, NOPINZ is a renowned UK-based manufacturer of clothing for cyclists and
triathletes. The company's first product was the ‘SpeedPocket’, a product that
allows competitors to attach their race numbers more easily (and with ‘no
pins’) while improving the all-important aerodynamics. Soon recognising the
customer demand for premade attire with incorporated number pockets, the
company embarked on a mission to manufacture these new product lines itself.
Today, NOPINZ boasts a diverse portfolio, with 60% of its products made
in-house, catering to a growing customer base across the UK and international
markets.
Gearing up to
grow
“We tested
out a few printers, before we ultimately settled on Mimaki,” Blake Pond, the
founder of NOPINZ explained. Now the company’s line-up entirely consists of
Mimaki’s textile dye sublimation solutions, purchased through Mimaki Authorised
Partner, Xpres. With an initial investment in two TS300P-1800 in 2016, NOPINZ
later upgraded its technology capabilities with a TS55-1800 in 2022.
“During our
search we prioritised the ability to produce fluorescence and accurately
replicate colours. Customers often come to us with existing kit made by other
manufacturers, which they want to match, so accurately replicating colour is
extremely important. And even without existing kit, customers occasionally ask
for specific Pantone colours. When it comes to cycling kit, colour is often
pivotal when considering where to buy from.”
As two
flagship dye sublimation printers, both the TS300P-1800 and TS55-1800 are
equipped to print on the various technical fabrics that are needed for cycling
attire and faithfully reproduce colours to meet customer expectations.
NOPINZ places
a strong emphasis on sustainability and is committed to minimising its
environmental impact. Using a microfactory approach gives better oversight and
control of the manufacturing process, including sourcing materials sustainably
and locally where possible, reducing transportation, and improving access to
recycling. “Our ‘zero to landfill’ policy, means that we reduce our wastage
where possible and either recycle or donate excess product to charity,” Blake
adds. “We hope to become a B-Corp company in the future.”
Making the production aerodynamic
With a
steadily growing customer base across the UK and abroad, NOPINZ began to look
for ways to finetune its processes. “Preparing orders for print was done
manually and the time needed to do so had become a significant bottleneck in
our production process,” Blake explained, “As we looked to scale up, we knew
something needed to change. We got a recommendation for Early.Vision, which
offer software solutions for the apparel industry, in May 2022 and since then,
it’s been smooth sailing!”
Early.Vision
supports in streamlining the design to production workflow, allowing designers
to focus on design and create nesting ready files that are prepared for
production automatically based on eCommerce orders. It integrated its software
to work seamlessly with Mimaki’s RIP software. “We immediately saw significant
improvements, in both time and cost,” explained Blake. “It used to take us 36 hours
to print 150 items, we can now do the same in 90 minutes!”
Beyond the
printing process itself, NOPINZ have seen other benefits to taking on
Early.Vision’s technology. “While we endeavour to produce mostly in-house
(about 60%), when we do need to outsource, it’s much easier to send these print
runs to other locations to be made. As we look to scale up our own production,
this will also be a huge help.”
Global
expansion with Mimaki
As
NOPINZ eyes expansion into new territories, Blake expects that Mimaki dye
sublimation solutions will remain the company’s printers of choice: “We’re
looking to further expand in the USA and Australia and because we want to
manufacture local to the market, that means setting up microfactories in those
new locations. Considering its importance to our customers, we really want to
keep colours consistent no matter where they order from, so we wouldn’t
consider moving away from Mimaki as our preferred supplier.”