GTBL Signs Up Bollywood Superstar Amitabh Bachchan As Its Brand Ambassador

GTBL Signs Up Bollywood Superstar Amitabh Bachchan As Its Brand Ambassador

In a move that will change the history of domestic over-the-counter (OTC) fabric retailing in India, GBTL Ltd (formerly known as Grasim Bhiwani Textile Limited) has announced that it has signed up Bollywood superstar Amitabh Bachchan as its Brand Ambassador.

Commenting on the announcement, GBTL Ltd Managing Director S Krishnamoorthy said, "We are privileged to have Amitabh Bachchan as our Brand Ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL-Grasim. It is the most recognised suiting brand in India and by roping in Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing market needs and preferences of consumers across the length and breadth of India.”

The association is driven by GTBL’s desire to expand its business both pan-India as well as across global markets, and progress towards its strategic goal to become the market leader.

GBTL Ltd has a strong presence in manufacturing polyester viscose and polyester wool fabric which caters to domestic as well as international markets across geographies under the brand name GBTL-Grasim.

The domestic OTC division operates in formal menswear fabric market by offering ready-to- stitch suiting and shirting. The brand and retail division caters to domestic as well as international customers by supplying fabric and also acts as full service provider by offering a one stop solution from fabric to garmenting.

GBTL-Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network.