Woods Apparel To Get Network Of Around 15 Stores For Its Fashion & Casual Wear

Woods Apparel To Get Network Of Around 15 Stores For Its Fashion & Casual Wear

Aero Club, the maker and retailer of the Woodland brand of footwear and apparel plans to start a separate retail network for its fashion and casual wear brand called Woods.

“We plan to open 10 to 15 stores in metro and non-metro locations for Woods,” Aero Club Managing Director Harkirat Singh said recently, adding that his company has already opened a few outlets for its Woods fashion and casual wear brand.

“Woods has its offerings in the casual as well as luxury segment and also reaches out to women buyers,” said Singh who launched a new range of jackets catering to different customer requirements during the winter season.

The contribution of Woods to the company's total business is expected to increase from around 25% to 30% to around 40% driven by this network expansion, he said.

He said that the Woodland footwear and apparel brand aims to reach a Rs 2,000-crore top line over the next three years, aided by diversification and network expansion, adding that with a total business of around Rs 1,200 crore, the company is growing at 15% every year.

"We have a network of 600 stores and are adding 30 to 40 new Woodland footwear stores every year. The e-commerce channel is also growing and it constitutes around 15% of the business. We are selling through our own portal as well as online marketplaces," Singh said.

In the eastern region, the company plans to add around eight more stores, taking its network to over 50 stores, while entering newer markets like Nagaland.