Archroma To Focus On Enhanced Sustainability, Colour, Performance

New Products and Innovation

Archroma To Focus On Enhanced Sustainability, Colour, Performance

Archroma at ITMA 2019 will launch its latest innovations and system solutions aimed to help textile manufacturers with optimised productivity and/or value creation in their markets. Archroma is reputed for its continuous flow of ground-breaking innovations, such as the EarthColors®, a range of dyes made from non-edible natural waste from the agricultural and herbal industry, Inkpresso®, a digital printing system that enables ink mixing on site and on demand, Smartrepel® Hydro, a nature-friendlier protection that keeps cotton, polyester and polyamide textiles dry, the Color Atlas, a revolutionary colour system comprising of a physical and online library of 4,320 new colours developed on cotton poplin. More recently, Archroma introduced the purest indigo, Denisol® Pure Indigo, an aniline-free* synthetic pre-reduced liquid indigo launched in 2018, Appretan® NTR, a new nature-based binder for nonwovens, and Fadex® AS New, a new “super UV protector” for automotive and transportation textiles, both introduced in May 2019. At ITMA, Archroma will present 24 solution systems and five innovations, and will hold “Innovation & Solutions Sessions” at its booth to present them. The systems and innovations presented by Archroma have all been selected for their compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable. At ITMA, visitors will be able to discover how the innovations and ingredients selected in each system are combining to help create value in their application process and end market:

Denim & casual wear
Home & intimate textiles
Fashion & formal wear
Automotive & transportation
Outdoor & active wear
Workwear & uniforms

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Stay tuned with Archroma highlights and activities at ITMA 2019 by visiting on the dedicated event webpage[/caption] Archroma has set up a dedicated webpage (https://www.archroma.com/itma2019) to keep visitors informed the systems and innovations that will be introduced for each market. The web page also includes a complete agenda of the “Innovation & Solutions Sessions” and events that Archroma will participate to during the exhibition. “The textile industry is currently undergoing deep transformations and challenges, such as the constant consumer demand for more innovation and performance in apparel and textiles, as well as the growing concerns about resource scarcity and product safety”, comments Marcos Furrer, President, Brand and Performance Textile Specialties, Archroma. “With our new approach based on system solutions, Archroma is further supporting our customers in addressing those challenges - and opportunities. Because it’s our nature!”