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Apparel, Footwear, Fashion

India's Suditi Industries Bags Official Apparel Licensing Rights Of 2014 FIFA World Cup

• By  Textile Excellence
• February 07, 2014

Riot, a contemporary youth fashion brand by Suditi Industries Ltd. successfully bagged the apparel licensing rights of FIFA this year. Suditi Industries Ltd. has been into knitted garment production for the past 20 years.

As part of the deal, Riot rolled out exclusive merchandise which includes t-shirts, shorts, boxers, polos, track pants, sweatshirts for men, women and kids. Upholding FIFA's own art packs and enhancing them with youth centric designs which includes embroidery, appliqué, prints, especially heat seal, cold wave and micro hd, Riot's collection has been divided into different themes such as country based, the mascot lines, the stadium lines, football inspired prints and official FIFA tag lines and slogans.

Pawan Agarwal, Managing Director, Suditi Industries Ltd. states, 'We at Riot aspire to provide a brand which focuses on path-breaking offerings competing to eliminate the cost and quality trade-off. According to Global Industry Analysts, the sports apparel industry is expected to exceed US$ 126 billion by 2015, our association with FIFA promises worldwide acceptance and increased sales to strengthen and globalise Riot as a brand.” Riot merchandise is now being sold in major brand outlets like Lifestyle, Pantaloons, Shoppers Stop, Gini&Jony, Arvind Mega Mart, and 17 Bharti Walmart and at various multi brand outlets across the country in cities like Mumbai, Chennai, Bangalore, Hyderabad, Kolkata, Aurangabad, etc. The products are also available online on Myntra, Flipkart, Fashionara, Jabong, and Snapdeal e-commerce portals.     

Textile Excellence