Textiles
Committee, an organisation under the Ministry of Textiles, Govt. of India
organised an awareness workshop under the Jute Mark India (JMI) Scheme in
Mumbai on 10th March. This event was aimed to popularise and equip the Artisans,
Self Help Group, Jute product manufacturers, exporters and other stakeholders
with detailed knowledge of the Jute Mark scheme.
The event was
graced by Sanjay Waman Sawakare, Minister of Textiles, Govt. of Maharashtra as Chief
Guest. He underlined the importance of quality, craftsmanship and authenticity
of products to be successful in the global market - a principle that holds true
for jute products as well. Further, he assured Govt.’s support to jute based
industry in Maharashtra under the state textile policy.
Jute
Mark India (JMI) scheme was launched on 9th July 2022 by the National Jute
Board (NJB) under the Ministry of Textiles which is implemented by Textiles
Committee. The Jute Mark of India label
provides a collective identity to the Jute products and assurance of
authenticity to the consumers. All registered and approved manufacturers of
jute products can use the JMI label for a nominal cost.
As the Guest of
Honour, Textile Commissioner Roop Rashi highlighted the importance of
innovation and diversification in jute products, with a focus on
sustainability. She encouraged promoting the “Made in India” initiative on a
global scale and elaborated on the benefits of an authentic product label in
building consumer trust, expanding market reach, and protecting the interests
of stakeholders.
Convening the
event Kartikay Dhanda, Secretary, Textiles Committee, explains the JMI scheme
details and the pivotal role Textiles committee plays as implementing agency of
the scheme. Notably, Textiles committee has the responsibility of managing the activities like application processing, on-site
verification, issuance of labels, testing of samples and validation etc. He
also explains about the Textile Committee’s new initiatives on Textile Recycling
and Up-cycling mark, Indian Wool Mark, Kaleen Mark and Pashmina Mark which are
backed by the Union Ministry.
The Jute Mark India label can be affixed to any products that contain a minimum of 50% by weight of jute fibre in the product. The label is made of taffeta fabric of the dimension 1 inch by 2 inches that contains JMI logo and a unique QR code. Dr. K.S. Muralidhara, Joint Director, Textiles Committee explained the nitty-gritty of the jute mark and delivered the vote of thanks.
In the Photo:
Shri Kartikay Dhanda, Secretary, Textiles Committee delivering welcome speech in presence of Dr. K.S. Muralidhara, Joint Director, Textiles Committee, Shri Sanjay Waman Sawakare, Minister of Textiles, Govt. of Maharashtra, Shri Anup Agarwal, MLA, Dhole, Smt. Roop Rashi, Textile Commissioner
Jute Mark India (JMI) scheme was launched on 9th July 2022 by the National Jute Board (NJB) under the Ministry of Textiles which is implemented by Textiles Committee. The Jute Mark of India label provides a collective identity to the Jute products and assurance of authenticity to the consumers. All registered and approved manufacturers of jute products can use the JMI label for a nominal cost.
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