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Corporate Update

Nike Appoints Dave Denton As CFO To Strengthen ‘Win Now’ Turnaround Strategy

• By  Textile Excellence
• June 27, 2026

Nike Inc. has appointed Dave Denton as Executive Vice President and Chief Financial Officer, reinforcing its leadership team as the global sportswear giant accelerates its "Win Now" turnaround strategy. Denton will join the company on 17 August 2026, succeeding Matthew Friend, who will remain until early September to ensure a smooth transition. Denton brings more than 30 years of finance and operational leadership experience, having previously served as CFO at Pfizer, Lowe's Companies, and CVS Health.

Working closely with President and CEO Elliott Hill, Denton will oversee global finance, capital allocation and long term value creation as Nike works to restore growth amid challenging market conditions. Hill described Denton as a proven finance leader capable of helping the company operate with discipline while investing strategically for future growth.

The appointment comes during a critical phase for Nike, which reported third quarter revenue of US$11.3 billion and continues to navigate softer demand in key markets, particularly China, while strengthening product innovation, wholesale partnerships and operational efficiency under its ongoing transformation programme.

The appointment comes during a critical phase for Nike, which reported third quarter revenue of US$11.3 billion and continues to navigate softer demand in key markets, particularly China, while strengthening product innovation, wholesale partnerships and operational efficiency under its ongoing transformation programme.