Archroma and HeiQ have entered into a strategic co marketing
partnership to accelerate the global adoption of advanced antimicrobial and
odor control technologies across the textile value chain. The collaboration
brings together Archroma’s global application expertise and customer reach with
HeiQ’s deeptech innovation capabilities in functional and sustainable textile
solutions.
The partnership aims to address rising demand from brands
and consumers for hygiene focused, high performance textiles that meet
stringent sustainability and regulatory expectations. Textile and apparel
brands worldwide are increasingly prioritising odor control and antimicrobial
performance in categories such as activewear, home textiles, workwear and
healthcare fabrics. Global demand for antimicrobial textiles is projected to
grow at over 6 percent annually, driven by health awareness and regulatory pressure.
Under the agreement, HeiQ’s proven technologies will be made
more accessible through Archroma’s established network of textile mills and
brands operating across more than 60 countries. The alliance enables faster
commercialisation of compliant solutions that enhance fabric freshness while
reducing environmental impact. Both companies highlighted that the
collaboration also simplifies adoption for manufacturers by combining technical
support, global scale and verified sustainability credentials.
Senior leadership from both organisations emphasised that
the partnership responds directly to evolving market expectations. Brands today
seek functional benefits without compromising environmental responsibility,
while manufacturers require scalable solutions that integrate seamlessly into
existing production processes.
The collaboration also supports the industry’s broader
transition toward planet conscious textile value chains. Reduced chemical load,
durable performance and compliance readiness position the combined offering as
a strong value proposition for mills supplying global fashion and home textile
brands. The Archroma HeiQ partnership is expected to play a key role in shaping
next generation performance textiles aligned with sustainability driven growth
across global markets.
Under the agreement, HeiQ’s proven technologies will be made more accessible through Archroma’s established network of textile mills and brands operating across more than 60 countries. The alliance enables faster commercialisation of compliant solutions that enhance fabric freshness while reducing environmental impact. Both companies highlighted that the collaboration also simplifies adoption for manufacturers by combining technical support, global scale and verified sustainability credentials.
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